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Puff Baby Clothing
P. Diddy's clothing line competes in the area of urban clothing against such brands as Akademiks, Baby Phat, LRG, Ecko, Apple Bottoms, Coogi, Nike, Reebok, and Dereon. The products are sold through many outlets, including the online superstore Amazon.com's Kids Apparel section. Also, one of the biggest sellers of Sean John clothing, both online and offline is Macy's. They also sell the clothing through their Amazon store. Other online retailers that sell the brand include FancyRetail, The Uber Shop, Happy Planet, and DrJays. The brand has a website at seanjohn.com, from where you can get more information about the product categories that include suits, knitwear, bottoms, outerwear, leather accessories, shirts, ties, hats and denim. Distribution of the collection is targeted to better department and specialty chain stores. The brand is also available in the Sean John boutique on Fifth Avenue and 41st Street in New York.
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